SUSTAINABILITY REPORT BUSINESS OPERATIONS AND VALUE CREATION Business environment FINANCIAL DEVELOPMENT
GOVERNANCE
Paperboard is the fastest growing packaging material
Paperboard demand is influenced by long-term trends
Paperboard accounts for around a third of the global packaging market, and it is expected to experience faster growth than other packaging materials – an average annual rate of 5%. The main growth drivers include the consumers’ increasing environmental awareness, which favours recyclable packages, and the ease of packaged food in daily life.
REGULATION Regulation seeks to reduce the negative impacts of climate change, the increasing amount of waste and loss of biodiversity.
The value of the global packaging market is around USD 1 billion Annual growth is approximately 4% (2021–2026).
EASE To make everyday life easier, consumers shop online and buy ready meals.
THE GLOBAL PAPERBOARD PACKAGING MARKET VALUE BY MATERIAL
PLASTIC REDUCTION Brand owners and retailers are setting ambitious goals for making packages reusable, recyclable and compostable by 2025.
Paperboard �������������������� 33% Plastic ���������������������������� 37% Metal ������������������������������� 13% Glass ��������������������������������� 4% Other packaging (mostly fibre-based) ����� 13%
APPROPRIATENESS Packages help protect products and thereby prevent waste generation while avoiding over-packaging.
Source: Smithers Information
BRAND PROMOTION IN E-COMMERCE Positive unboxing experiences are becoming increasingly important, leading to more branding inside boxes.
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