BUSINESS OPERATIONS AND VALUE CREATION
SUSTAINABILITY REPORT
FINANCIAL DEVELOPMENT
GOVERNANCE
Strong position in a growing market
Paperboard market
things, demand was boosted by the pandemic-induced consump- tion shift from services to packaged goods and concerns about the availability of packaging materials. Demand began to normalise towards the end of the year. In the long term, the increasing demand for sustainably produced fresh fibre paperboards used to replace plastic is expected to continue.
Metsä Board has an established position in its main markets – Europe and North America. It is a leading producer of folding boxboard and white kraftliners in Europe and the largest supplier of folding boxboard in the US. In 2022, demand for folding boxboard and white kraftliners was strong, especially in the first half of the year, and the average paperboard prices improved. Among other
Metsä Board’s paperboards have several growth drivers in its main market areas in Europe and North America
AMERICAS
EMEA
APAC
Regional emphasis
Continued growth in North America
Maintaining strong market position in Europe
Focus on high quality packaging in selected end use segments
Paperboard deliveries in 2022 • share of all deliveries by region
28 %
68 %
4 %
• delivery volumes
503,000 tonnes
1,239,000 tonnes
75,000 tonnes
Demand outlook for folding boxboard and white kraftliners
• Environmental awareness and regulation support the demand for recyclable packaging materials • Food safety requirements favour pure fresh fibre paperboards • Demand growth for retail- ready packaging in stores • Growth of e-commerce • Weakened availability and higher price of recycled fibre
• Growth of the middle class increases consumers’ purchasing power and demand for packaged products • China’s import ban on recycled fibres increases demand for pulp and fresh fibre paperboards
• Limited local availability of lightweight high-quality folding boxboards and coated white kraftliners • Demand growth for recyclable and/or compostable food and food service packaging made from renewable raw materials • Demand growth for retail-ready packaging in stores • Promotion and differentiation of brands in growing e-commerce
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